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Dove Adds New Scent to Its Crumbl Lineup

Key Lime Pie joins the other dessert scents and comes in Crumbl’s pink packaging.

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By: Rachel Klemovitch

Assistant Editor

Following the return of Dove’s partnership with Crumbl, Dove adds a new scent to the collection. 

Following the recent launch of the Tres Leches scent and the addition of Beauty Bars, the viral Dove x Crumbl collaboration is expanding once again with a brand-new scent: Key Lime Pie. 

Inspired by the Crumbl dessert, the latest scent blends bright lime zest, buttery graham cracker crust, and fluffy whipped cream, delivering a fresh, citrusy twist on Dove’s signature, skin-loving body care.

Dove x Crumbl will be hosting a public activation in the Florida Keys on February 5, which may appear on social or local media before February 9. 

The Key Lime Pie collection will be available in Body Wash, Body Scrub, Deodorant, and Liquid Hand Wash, and will launch exclusively at Walmart on February 7, online and in stores nationwide, while supplies last.

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